To know about what goes inside the agency and the culture, here are 5 best reads to indulge in the world of advertising and marketing.
1.Pitch Invasion: Adidas, Puma and the Making of Modern Sport
Author: Barbara Smit
The book is simply about how the rivalry between two brothers turned sport into an industry the invasion of Nike and Reebok into the industry.
2. Ogilvy on advertising:
Author: David Ogilvy.
It’s a classic. The only rule in advertising is making sure, it sells.
Author: Piyush Pandey
Piyush is the brain of Indian advertising. As you go through the book, you’ll realize great advertisements are nothing but nuances from everyday life brought to public attention.
4. Why she buys : The New Strategy for Reaching the World’s Most Powerful Consumers
Author : Bridget Brennan.
In advertising, understanding your target audience is the key. Woman still continues to be the one taking majority buying decisions and its only right to know how to market It to them.
5. Adland: A Global History of Advertising
Author : Mark Tungate
There are many dimensions to advertising and some of its methods are because of its roots. You’ll know more about the principles and needs on which advertising as an industry is build.