Amaazia is a lifestyle club. We were briefed to plan launch campaigns for its two clubs La Casa Lucido and La Classico. Using the 4C model i.e. studying the consumers, category, the culture of the city and competition, we concluded that the consumer already has much to do and he doesn’t want a complicated communication to decode. Due to the clutter in the market we focused on using the unique amenities exclusive to Amaazia. Using “If its club, its Amaazia” we created a series of hoarding across the city. In order to make our audience experience the club, we created 3D advert in Divyabhaskar newspaper.