Future Generali India Insurance Company Limited is a private general insurance company in India. The TVCs created for them was a perfect example of how to use an opportunity to create a perfect marketing campaign.
When demonetization happened overnight, many people, away from home in different cities were stuck with cash which was of no use. Only a few had access to digital money. This left many worried and helpless. We used this insight and opportunity to create a TVC, “My savior”. The TVC showcased this distraught situation perfectly and thus advised the audience to always be prepared and therefore their close ones with smart decisions. It metaphorically asked the parents to be their child’s savior with future generali insurance.