As desi as it sounds, Doodhvale is a Delhi based startup providing milk delivery service. It is an online delivery service with fresh cow milk sourced right from their organic dairy farms.

Even though milk is the most basic thing, we wanted to show that it is supplied using the latest technology. So we worked on its brand identity giving it a very modern appearance. Beginning with its logo we made a captivating concept giving it a typical appearance of a milkman in earlier days that used to ride bullets. We made sure the name maintained its originality by adding a little tweak to it. This clutter-breaking element made wonders when it came to our visual language.

We were able to build an identity that made our visual communication look fancy yet basic. Today, Doodhvale is a lot more than just a milk delivery service. It also has free delivery of organic vegetables.