Fast ticket is an online ticket booking portal. It largely covered movies, events, travel booking and further expanded their services to mobile pay- ments, electricity bills etc. Our brief was to market it as your go helper for all the bookings. After research we found that every office and house has a boy who does all the bookings for them. Thus came the idea of our TVC cam- paign to use one such office boy, “LalaanHatela” and how this service is going to affect him. As a part of 360 degree campaign we associated Fast ticket with the Kapil Sharma show and designed mascot and other collaterals around the name.