G3 school in Sonepat, Haryana stands for Gyaan, Ganga, and Global. We worked with them on their launch campaign. We started by doing our research and interviewed about 100 parents. Every parent had a different expectation from the school for their kids. Some wanted a school thats focuses on academics, while some wanted to impart leadership skills in their kids. Those expectations were broadly divided in 5 pillars: Academics, Leadership, Values, Sports & Creativity. Our campaign was divided in 3 phases – Teaser, Pre Launch & Launch. We took one successful person from each of these pillars and weaved them into our communication.
Parents expect best for their children. Nothing less than best would be okay for them. With equal focus on every aspect of learning and with India’s best leaders in school’s management, G3 offered nothing short of best to the children of their school. Hence the line “The best don’t compromise”. We created designs for print media explaining till what length can G3 go to give the best to their students.