Since OLX is a completely online based platform, planning an effctive digital campaign was imperative. The campaign “Sushil bachcha” was inspired from the simple insight that things are perceived differently by a child. Everything useful to others is an object of amusement and play for them. The thought was to ask the audience to sell the item before the not so Sushil bachcha interferes with it.

Bollywood #PyarKaDard