Pachchigar Jewellers is one of South Gujarat’s most contemporary jewelers, specializing in the latest variation of fashionable ornaments, ranging from gold, diamond, rubies, emeralds, silver and platinum jewellery.
The brief was to conceptualize the communication design that would stand out amongst all of its competitors for its two major events called Bangle Mela and VivahUtsav. Taking a break from the model shoot photos the product based designs worked out the best for us showcasing their jewellery and giving each design its own unique character by using its elements quite literally. Maintaining consistency in our designs and the vibe attached to it, we car- ried out the whole campaign.