Sosyo’s runner is an international energy drink. We were briefed to work on their packaging design. After doing the research we realized that the bottles of the drinks are priced according to the no of cylinders used. We further studied various other soft and energy drink brands we realized flat colors increases readability and eliminating clutter in design increases brand prominence. And lastly, the minimal the design the better will it suit the international audience. The base theme colors were set silver and blue. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue also is strongly associated with tranquility and calmness. While silver is ever elegant and also the default can color.