Vasan eye care is a well-known eye care hospital pan India. When they came to us to promote the Lasik surgery we knew we wanted to do something different than the usual communication.

After observing the general behavior of our target audience, we realized that people feared the word surgery and thus we made it a point to restrain from using it in the communication. The idea was to tell people in simple language as to what they were missing out on because of glasses.

Thus for their social media, we used this idea to create a series of illustrations on instances where glasses can really spoil the moment.

Problems

with wearing glasses