MEDIA • MUMBAI • 2015

Since Viacom 18 has numerous companies under it and each catering to a different set of audience, our challenge was to design a campaign for these values which appeals to each and everyone at Viacom18.

Entertain. Enrich. Empower : was a central theme under which these 5 core values came. This concept also suggests its expertise over a range of entertainment. From infants to the elderly, Viacom 18 has something for everyone and reaches out to all ethnicities, demographics, communities, and cultures

CREATE TOMORROW

The future will be crafted here. Every single day. Ever next moment. Our voices usher the revolution as we strive to be the trend creators. We harness the best of today and nur- ture it into the best of tomorrow. That’s who we are. That’s what we do.

LISTEN DEEPLY

We are curious to learn and equipped to apply. Our obses- sion with insights and priorities of consumers drive our business. We dig deeper into the human connections to take them a notch higher.

STAY CURIOUS
STAY FEARLESS

We create ideas and nurture them. We boldly experiment with the unknown. Take the road less travelled and create value from the unexplored. Because audacity, has its re- wards.

LEARN WITH HUMILITY

We assimilate from all sources and actively seek feedback. We accept our shortcomings and willfully work on them. For every pillar we build, we make sure it stands on the strong foundation of humility.

EXECUTE WITH EXCELLENCE

We know our potential and are aware of the expectations. Hence, each idea is executed with great care and seirous- ness. We don’t merely raise the bar. We become the bar.