For ICICI Bank's FCNR (B) Deposits campaign, we needed to create a social and performance-led film within an exceptionally tight 72-hour timeline. The brief was to make the communication feel like a natural conversation between two NRI friends, while clearly building urgency around a limited-time offer.

The challenge was to make every detail feel authentic. From selecting a US-based environment that felt right for the characters and their professional world, to refining lighting, camera angles, expressions and character consistency, every visual element was carefully considered to achieve a live-action feel. The dialogue and voiceover were recorded in-studio, allowing us to layer a more natural performance into the AI-generated visuals.

With just 72 hours from script to final delivery, we built a streamlined AI-first production process that allowed every stage to move in parallel. Visual development, character refinement, voice recording and post-production were rapidly iterated to meet the deadline without compromising the realism of the film.